Why print in this digital world? Because as The Print Council puts it “Print is for Keeps.” The quote below was pulled from The Print Council’s informational materials found on their website http://theprintcouncil.org

“In action, print’s durability has a positive impact on every message it touches. It says: Your message is significant. That you cared enough to put it on paper. That you are authentic rather than virtual, and you will be there when we need you.

A Magazine Publisher’s of America survey found that 24% of readers typically pass an article along to someone else, 23% save the article for future reference, and 13% visit a related website.”