Why print in this digital world? Because as The Print Council puts it “Print is for Keeps.” The quote below was pulled from The Print Council’s informational materials found on their website http://theprintcouncil.org

“In action, print’s durability has a positive impact on every message it touches. It says: Your message is significant. That you cared enough to put it on paper. That you are authentic rather than virtual, and you will be there when we need you.

A Magazine Publisher’s of America survey found that 24% of readers typically pass an article along to someone else, 23% save the article for future reference, and 13% visit a related website.”

Triangle now offers the benefits of PURL Marketing. When implemented in conjunction with our other services, like direct mail, PURLs offer a very powerful tool available to use in your marketing strategies. For those of you unfamiliar with how PURLs work, here’s a brief rundown:

PURL Marketing is the technique of adding a personalized web address to a direct mail piece as one of the ways the recipient can respond. When Jane Smith visits her personalized landing page via her PURL, she finds exactly the information she expects based on the direct mail piece. She stays engaged and interested longer. She is more likely to complete a transaction or give you the information you’re looking for.

Basically, a PURL is a web address that incorporates the recipient’s name. For example: www.janesmith.acme.com

PURL Marketing provides a powerful on-line response channel for direct mail. Most direct mail campaigns ignore the large percentage of recipients who would prefer to respond on-line. PURL Marketing engages these valuable prospects with their own personalized internet “landing pages”. 

Once the direct mail recipient uses their PURL, the activity of each respondent can be tracked and reported. Qualified leads are gathered and distributed. What could be more powerful than direct mail and the internet working together!

With a PURL Marketing Campaign you can:

• Generate and print personalized URL’s on each direct mail piece
• Capture visits to the personalized landing page
• Follow-up on the qualified leads generated, print reports of your results
• Improve direct mail response rates
• Provide relevant content in response to preferences
• Engage responders in more meaningful conversations

To learn more about PURL Marketing and how Triangle can help you effectively use PURLs in your next marketing campaign, call Paul Engel at 847.675.3700 x209 or e-mail him with your questions or comments.