Did you know that we do a great deal of the folding, stitching, padding, collating, wafer sealing, tucking, assembling, shrink wrapping, mailing, inserting, boxing and handling for the print projects that come through our facilities? Instead of sending your project to an outside vendor for these services, Triangle keeps your job here at our plant, cutting down on additional costs and providing a quicker turnaround. Providing custom fulfillment solutions and in-house mailing services is our specialty. This is a growing trend among printers and we are proud to be leaders in the forward thinking of providing as many quality services to you as we can, all under one roof! If you have a specific question about our mailing and fulfillment services please e-mail Paul Engel and he will be happy to answer any questions for you.

Triangle now offers the benefits of PURL Marketing. When implemented in conjunction with our other services, like direct mail, PURLs offer a very powerful tool available to use in your marketing strategies. For those of you unfamiliar with how PURLs work, here’s a brief rundown:

PURL Marketing is the technique of adding a personalized web address to a direct mail piece as one of the ways the recipient can respond. When Jane Smith visits her personalized landing page via her PURL, she finds exactly the information she expects based on the direct mail piece. She stays engaged and interested longer. She is more likely to complete a transaction or give you the information you’re looking for.

Basically, a PURL is a web address that incorporates the recipient’s name. For example: www.janesmith.acme.com

PURL Marketing provides a powerful on-line response channel for direct mail. Most direct mail campaigns ignore the large percentage of recipients who would prefer to respond on-line. PURL Marketing engages these valuable prospects with their own personalized internet “landing pages”. 

Once the direct mail recipient uses their PURL, the activity of each respondent can be tracked and reported. Qualified leads are gathered and distributed. What could be more powerful than direct mail and the internet working together!

With a PURL Marketing Campaign you can:

• Generate and print personalized URL’s on each direct mail piece
• Capture visits to the personalized landing page
• Follow-up on the qualified leads generated, print reports of your results
• Improve direct mail response rates
• Provide relevant content in response to preferences
• Engage responders in more meaningful conversations

To learn more about PURL Marketing and how Triangle can help you effectively use PURLs in your next marketing campaign, call Paul Engel at 847.675.3700 x209 or e-mail him with your questions or comments.